Echinacea pallida

Echinacea pallida (scientific name: Echinacea pallida) is a cold-hardy perennial herb native to North America, belonging to the family Asteraceae. It is a tall Echinacea species. The thin light purple petals hang down. It is resistant to summer heat and blooms vigorously when other flowers are at rest. The genus name, Echinacea, comes from the Greek word echina (hedgehog) and is named for the shape of the central tubular flower. Native Americans used it as a medicinal plant, and it is also used in health foods in its native country. It is also suitable for cut flowers.